Local SEO & Google Maps
Google Business Profile optimization, local landing pages, citations, reviews and Map Pack strategy built to put you in front of buyers in the exact markets you serve.
Results-Driven SEO Consultant
SEO that grows your business, not just your rankings.
For more than 12 years I’ve helped high-ticket local service businesses turn Google, Maps and AI search into more calls, more booked jobs and real, measurable revenue growth.
- Work with me directly
- No vanity metrics
- Google + AI search
12+ yearsin the trenches of SEO
Calls & booked jobsthe metrics I report on
Trusted by business owners like
- 12+Years in SEO & digital marketing
- 100+Businesses served
- 97%Avg. increase in organic traffic
- 95%Client retention rate
My Philosophy
Rankings don’t pay the bills. Customers do.
Too many businesses get monthly reports full of impressions, keyword counts and traffic graphs, and still can’t tell whether the phone is ringing more. I build every strategy around one question: is this growing your business?
What most agencies report
- Keyword rankings in isolation
- Impressions & traffic with no context
- “Tasks completed” & link counts
- Pretty dashboards, unclear ROI
What I focus on
- Qualified calls & form leads
- Booked jobs & signed customers
- Cost per lead & return on investment
- Revenue growth you can attribute to search
12+Years of SEO
experience
experience
Meet Gene
A senior SEO who’s been in the industry and seen it all.
I’ve been doing SEO for more than 12 years, through every major Google update, the rise of local search and the Map Pack, mobile-first indexing, and now AI-driven search. I’ve seen what works, what doesn’t, and what’s just noise.
I founded Fastlane Web Services and have spent my career helping business owners turn their websites into their best salespeople. Today I work as an independent consultant with a small number of clients, mostly high-ticket local service businesses, so I can give each one the attention it deserves.
When you work with me, you get me. I care about the details, I care about your numbers, and I genuinely care about your business growing.
- Results firstEvery decision is tied to leads and revenue.
- Obsessive about detailThe small things are what separate page one from page two.
- Direct partnershipOne expert, no hand-offs, honest communication.
How I Help
A complete growth strategy, built around search.
SEO is the engine, but the goal is always business growth. Here’s what I bring to the table.
AI Search Optimization
Get recommended in ChatGPT, Google AI Overviews, Gemini and Perplexity. Entity, schema and content work that makes your business the answer, not just a link.
Web Design & Development
Fast, conversion-focused websites engineered for SEO from day one. Built to rank, built to convert visitors into calls, and built to scale with you.
Technical SEO & Audits
Deep-dive audits that find what is really holding you back: crawlability, site speed, indexation, structure and migrations, prioritized by business impact.
Tracking & Attribution
Call tracking, GA4, conversion and lead tracking set up properly, so every report ties back to leads, booked jobs and revenue instead of guesswork.
Growth Strategy & Consulting
A senior strategist in your corner. Market and competitor analysis, a clear roadmap and honest advice on where your next dollar of growth should come from.
AI Search
Your customers are asking AI who to hire. Will it recommend you?
Search has changed more in the last two years than in the previous ten. Customers now get answers from ChatGPT, Google’s AI Overviews and Gemini before they ever click a link. I make sure your business is the one those answers point to, while keeping you dominant in traditional search and Google Maps.
Let’s Talk Strategy- 01Entity & brand clarityConsistent, structured information so AI understands who you are, what you do and where.
- 02Answer-ready contentPages that directly answer the questions your buyers are asking.
- 03Trust signalsReviews, mentions and citations that AI models rely on when making recommendations.
- 04Technical foundationSchema, speed and crawlability that make your site easy for both Google and AI to read.
My Approach
Simple process. Serious results.
No cookie-cutter packages. Every engagement starts with understanding your business and ends with numbers you can see.
- 01
Discovery call
We talk about your business, your markets, your margins and your goals. I want to understand what growth actually means for you.
- 02
Audit & roadmap
I dig into your site, your Google presence, your competitors and your data, then build a prioritized plan around the opportunities with the biggest revenue impact.
- 03
Execute
I do the work, with the attention to detail that only comes from someone who has done this for over a decade. No hand-offs to junior staff.
- 04
Measure & scale
Clear reporting on calls, leads and revenue. We double down on what is working and keep compounding the results month over month.
Is This a Fit?
I work best with business owners who want a real partner.
We’re a great fit if you…
- Run a high-ticket local service business where every new customer matters
- Care about leads, booked jobs and revenue, not vanity metrics
- Want to work directly with a senior expert, not an account manager
- See SEO as a long-term growth investment and are ready to invest in it
- Value honest communication and transparent reporting
We’re probably not a fit if you…
- Are looking for the cheapest option or overnight rankings
- Want guaranteed #1 positions (no honest SEO can promise that)
- Aren’t ready to act on leads once the phone starts ringing
- Prefer volume-based packages over a tailored strategy
Client Testimonials
Don’t just take my word for it.
“I’ve been working with Gene and Fastlane Web Services for close to 1 year now, when making a decision about your business when it comes to online marketing it could be very hard and difficult, however Gene made that decision a lot more easy for me to make. He had a lot of patience and answered all my questions and concerns that I had. Given that, I still had to take the leap of faith and put my trust in to him, but let me tell you I’m very happy that I did.”
“I highly recommend the team at Fastlane Web Services to anyone looking to increase their website traffic and get a great ROI on their marketing efforts. I’ve worked with these guys on numerous projects and haven’t been let down yet. They are truly the best at what they do and they are the only ones I trust with all of my projects.”
“Gene was thorough, extremely knowledgeable and unlike other designers, spent the time necessary to make the project the best it could be. He was available when called upon and gave me the confidence I was looking for in a web builder! I have since recommended him and have nothing but a great opinion of his abilities and services.”
“After a quick meeting with Gene, they went to work and met our timeline for the project. Gene understood we are in the fashion industry and was able to deliver a cutting edge design!”
“I am extremely impressed with how fast they completed the migration and the customer service I was given. … Gene made some changes along the way that I felt were needed without additional charges. I would definitely use Gene and Fastlane Web Services for future projects!”
FAQ
Questions business owners ask me.
Don’t see your question here? Ask me directly on a call.
Connect With MeWhat kinds of businesses do you work with?
Primarily high-ticket local service businesses: home services like HVAC, plumbing, roofing and remodeling, plus legal, medical, design and other service companies where a single new customer is worth real money. If your business depends on being found by people in your area, we should talk.
Will I actually be working with you?
Yes. You work with me directly, from the first call through strategy, execution and reporting. No account managers, no junior staff learning on your budget, and no getting passed around.
How do you measure success?
By the numbers that matter to your business: qualified calls, form leads, booked jobs and revenue. Rankings and traffic are useful signals, but they are not the goal. I set up proper call and conversion tracking so we can tie the work to real business growth.
How long does it take to see results?
Honest answer: it depends on your market, competition and starting point. Many clients see early wins from technical and Google Business Profile fixes within the first couple of months, while the bigger, compounding gains from SEO typically build over 4 to 6+ months. I will give you a realistic picture on our call, not a sales pitch.
What is AI SEO, and do I need it?
More and more customers ask ChatGPT, Google’s AI Overviews, Gemini or Perplexity for recommendations instead of scrolling through search results. AI SEO (sometimes called GEO) makes sure your business is understood, trusted and recommended by those tools. It is built on the same foundation as great SEO, and it is now part of every strategy I build.
Do you build websites too?
Yes. Web design and development is one of my core specialties. Every site I build is fast, mobile-first, structured for SEO and designed to turn visitors into calls. If your current site is holding your growth back, we will address it as part of the strategy.
What happens on the call?
It is a no-pressure conversation. I will ask about your business, your goals and what you have tried so far, and share where I see opportunities. If it is a fit, we will talk about next steps. If it is not, I will tell you that too, and point you in the right direction.
Let’s Connect
Ready to grow with someone who actually cares about your business?
If you want to work with a true SEO professional who’s been in the industry and seen it all, someone who cares about your growth and will be working with you directly, I’d love to learn more about your business and your goals.
Connect With MeFree, no-pressure call. Pick a time that works for you.